Download PDF Shapeholders: Business Success in the Age of Activism (Columbia Business School Publishing)

Download PDF Shapeholders: Business Success in the Age of Activism (Columbia Business School Publishing)

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Shapeholders: Business Success in the Age of Activism (Columbia Business School Publishing)

Download PDF Shapeholders: Business Success in the Age of Activism (Columbia Business School Publishing)

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Review

Shapeholders offers personal, practical, and thoughtful counsel for businesspeople of today―and definitely of tomorrow. Kennedy wants business leaders to appreciate the larger societal, political, and regulatory context that may determine the success or failure of their businesses―and then he offers seven steps to guide the development and execution of a "profit-plus" strategy. The book is rare in combining an easy-to-read style, useful takeaways, and wise insights about business in America. Shapeholders is a great read for business students, executives and boards, people interested in business and policy, and the many people who wish to influence businesses. This short book packs in a lot of experience, judgment, and direct advice. (Robert B. Zoellick, former president, the World Bank)Today's business leaders struggle to balance competing demands among many groups surrounding their firms' activities―'shapeholders' in the language of this important new book. Drawing on this experience in business, academia, and politics, Kennedy notes that true business engagement of shapeholders magnifies both economic success and social impact. Shapeholders will be appreciated by business people and students of business who want to shape the world around them as they are shaped by it. (Glenn Hubbard, dean and Russell L. Carson Professor of Finance and Economics, Columbia Business School, and former chairman of the Council of Economic Advisers)At a time when public distrust of big business is worryingly high, Mark R. Kennedy sounds a sensible and timely note about how to repair the broken trust and balance the needs of commerce and society. With a background in business followed by service as a congressman, Kennedy is well placed to bridge the divide, and in this insightful book he makes a pragmatic yet passionate case for constructive engagement with the shapeholders who have become every bit as important as shareholders in determining a company's success. (Courtney Fingar, editor-in-chief, fDi Magazine, Financial Times)In a time when social and political activists have growing power to shape the fates of companies, Mark R. Kennedy is here to help, offering guidance on how to engage activists and avoid scandals. (Adam Grant, New York Times best-selling author of Originals and Give and Take)How should a corporation behave in the face of activism? Today shapeholders―social and political activists without a stake in the success of a corporation―have the power to mold corporate outcomes like never before. Kennedy shows how to engage activists and mitigate risks to your business. (Greg Page, former CEO, Cargill)Mark R. Kennedy has thrived in business, politics, and the academics of political communication and strategy. That experience is keenly concentrated in a book that introduces new concepts―shapeholders, carrot and stick activists―to what was thought to be a familiar debate about activism and corporate responsibility. Kennedy's insights suggest the intersection of activism and corporatism need not be zero-sum. Profit can be found for shapeholders, stakeholders, stockholders, and, I submit, readers. (Major Garrett, chief White House correspondent, CBS News)Mark R. Kennedy, a former congressmen and Fortune 500 executive, guides the reader through the new landscape of activism, from protestors to the press to regulators. A must-read for modern executives. (Steve Sanger, former CEO, General Mills)In Shapeholders, Mark Kennedy's no-nonsense approach dissects one of the most vexing problems facing business today―how to engage politicians, regulators, social activists, and the media. Using illuminating examples from a variety of industries, Kennedy redefines the big debates about the role of business in the market economy. (Mauro F. Guillen, Dr. Felix Zandman Professor of International Management, the Wharton School, University of Pennsylvania)Shapeholders is an insightful and inspiring guide to how it pays to be a principled leader. Kennedy shows how integrating societal concerns into business strategy gives leaders and organizations the best chance at business success. He shares fascinating examples and stories in making a convincing case. His wealth of experience as a former congressman, a Fortune 500 top executive, and university president provide a unique and captivating perspective. (Chris Porath, author of Mastering Civility: A Manifesto for the Workplace)This book provides top-level leaders with a powerful approach to embracing unseen opportunities that lie in what at first appear to be threatening risks. Kennedy's credentials are indisputable―it's clear through the many personal experiences with activists from business and politics provides him the gravitas only real engagement can deliver. (Tim McMahon, Creighton University)

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About the Author

Mark R. Kennedy is president of the University of North Dakota, founder of the Economic Club of Minnesota, and a member of the Council on Foreign Relations. He has served as treasurer of Macy's, a U.S. congressional representative, a presidential trade advisor under Presidents George W. Bush and Barack Obama, and director of George Washington University's Graduate School of Political Management.

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Product details

Series: Columbia Business School Publishing

Hardcover: 304 pages

Publisher: Columbia University Press (May 9, 2017)

Language: English

ISBN-10: 9780231180566

ISBN-13: 978-0231180566

ASIN: 023118056X

Product Dimensions:

6 x 1 x 9.2 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

4.8 out of 5 stars

6 customer reviews

Amazon Best Sellers Rank:

#937,662 in Books (See Top 100 in Books)

Mark Kennedy provides rare advice and direction to business decision makers based on his unique experience at the main influential levels in business and Congress. He provides his exceptional advice in a well laid out manner about the reality of today’s requirement to include what he calls “shapeholders” to the strategic processes in order for businesses to function in our new reality.What is disturbing, to me, is the need to spend considerable precious time and resources tending to outsiders at the expense of the real stakeholders, customers, employees, community, suppliers, etc. Often the outsiders have no real state in your business and only wish to destroy your ability to serve your stakeholders for their own agenda. Where the line should be drawn is up to the affected business executives, but the principle and need to address these issues with a strategic process is only prudent and Mark Kennedy provides direction.

Mark's book is a must-read for public affairs practitioners and business professionals alike and provides valuable insight into the rapidly changing realities facing businesses across the globe. It aptly hones in on shifting consumer habits, the role activist groups play in influencing consumer decisions, and how the rise of social media has increased the ability of shapeholders to adversely impact a company's bottom line. It provides a road map for companies to pro-actively embrace these trends and position themselves for long-term success in a volatile marketplace. I can't recommend this book enough - I finished it in one day and found it to be very insightful.

Mark Kennedy offers valuable insights into how businesses can succeed in our hyper-activist, polarized age. His depth of experience in business, politics, government, and academia gives him exactly the right perspective on the subject at hand. For anyone who wants to really understand the significant - and growing - role non-market actors play in today's economy, and what to do about it, Shapeholders is a must read.

After many years of business experience I have found in this book new ideas of reflection to continue with enthusiasm and effectiveness , Finding new methodologies.

Mark Kennedy offers some great perspective based on his unique background - having extensive experience in business, politics and academia in this book. The concept of "shapeholders" brings into sharp perspective some critical audiences that businesses have ignored or failed to understand, often at their peril. The book is full of examples to illustrate his points, and helpful simplifying frameworks to help make the conceptual ideas actionable. He points out several ways where what might be called "informed self-interest" can help businesses do well while also doing good. His writing style makes it an easy read as well.

Reputation matters and a reputation today can seemingly be won or lost, or at least substantially impacted, by a misstep that gets amplified by social media and the media-at-large.The title of this book – shapeholders – has been coined by the author to describe a group that has no actual stake in a company, such as regulators, the media and social media activists, who still have the potential of significantly impacting it. This group should not be readily ignored, since they can influence a company’s fate and this can translate into real-world economic figures.There can be different demands and expectations placed on the company by shapeholders and the company needs to find a way of servicing this audience and handling their ‘needs’, through carefully considered actions, language and behaviour. It does not mean, of course, automatically bending to another’s will, but a bit of planning ahead can see off many potential problems and create a process for dealing with issues should they occur, whether rightly or wrongly. Anything that possibly removes, neuters or dilutes problems can only be a good thing.It made for an interesting, thought-provoking read, covering a subject that will not go away. If anything, its implications will only get worse, as invariably somebody will find a way of being offended by a company’s actions. This is even before faux rage may be seeded, perhaps by a less-ethical competitor or former employer who is out for perceived revenge.The only critical comment could be the style or approach of the book. At times, it felt as if it was more of a leisurely ramble, which could be off-putting to the time-pushed reader. Those who are prone to dip in and out could also lose some valuable content in the process. To get the most out of the book you may need to take the perceived rough with the smooth, should you consider it goes out of focus from time to time.

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Shapeholders: Business Success in the Age of Activism (Columbia Business School Publishing) PDF

Shapeholders: Business Success in the Age of Activism (Columbia Business School Publishing) PDF

Shapeholders: Business Success in the Age of Activism (Columbia Business School Publishing) PDF

Shapeholders: Business Success in the Age of Activism (Columbia Business School Publishing) PDF